Mrs. St. Dabkus, founder of Alex Cosmetic, originally started out working on clients in the artistic community, such as theater and opera, who admired her excellent work. These encounters in the creative fields, were the foundation of what inspired the launch of her own beauty salon and cosmetic line. She collaborated with her sister who was a pharmacist, and worked with holistic medicinal formulations that grew into further developments, thus producing the Herbal Peeling Method.

Alex Cosmetic Germany, was founded in 1999 and since then it has gained popularity worldwide. Over the years the line has grown and improved to combine traditional formulations and use of natural herbs, with advanced skin care technology.

Alex Cosmetic Germany, was founded in 1999 and since then it has gained popularity worldwide. Over the years the line has grown and improved to combine traditional formulations and use of natural herbs, with advanced skin care technology.
1942-1944
Beauty college in Vienna/Austria
Beauty college in Vienna/Austria
1945-1958
Development of first products
Development of first products
1958
Development of herbal peel mask
Development of herbal peel mask
1958-1987
General manager of beauty salon 'Health Cosmetic'
General manager of beauty salon 'Health Cosmetic'
1988-1999
Development of several natural cosmetic product lines
Development of several natural cosmetic product lines
1999
The Alex-Cosmetic Limited was founded
The Alex-Cosmetic Limited was founded
2007
AX2 by Alex Cosmetic Limited was founded/established
AX2 by Alex Cosmetic Limited was founded/established








