We design the science of beauty

Alex Cosmetic thinks and acts holistically, foremost with cosmetics, but furthermore with complete solutions, innovative skin care concepts and treatments for virtually every skin condition.

Our product formulations are based on the fundamentals of cosmetics, pharmaceuticals, herbs and botany, which have evolved over generations and have been designed to reflect the highest standards of today‘s scientific knowledge.

Thanks to the use of modern technology, research & development and the continuous discovery of new ingredients, along with with the unlimited possibilities the plant world has to offer, we create products which guarantee maximum effectiveness and safety.

Our products can be combined harmoniously making them ideal for the comprehensive care and protection of every skin type. With regular use, skin is cared for and supplied with the essential nutrients it needs to heal, regulate and revitalize itself.

Complete care for healthy, radiant, beautiful skin. For every need. For every skin type. Discover Alex Cosmetic care products: natural, progressive, convincing, highly effective, individual  ... and with a realistic promise!


Alex Cosmetic products – THE ESSENCE


Each individual product serves a specific function and offers a cosmetic solution for each skin condition. This is why we don't sell 20 different eye creams in 20 different lines that barely differentiate from each other. NO. We've turned everything upside down and categorized our products as an individualized skincare concept under the Alex Cosmetic customized skincare system. 5 steps building upon one another, easy to convey, with visible results and still catering to the very individual needs of your clients: Cleanse. Open. Tone. Correct. Protect.



The specialty lies with the synergistic effect - with the focus that a product can positively influence a skin condition through very specialized formulations and ingredients and at the same time, be combined harmoniously with different steps in spite of their active ingredients.


Customized skincare offers more advantages! You need fewer products tocover a wide spectrum of treatments and problem-solving skin solutionsto your clients. Your skincare recommendations are not only more flexible,you can also offer your client individualized skincare, since our productsare highly compatible and work harmoniously with each other.Furthermore, you will have an efficient overview on product inventory[as there are no minimum order quantities weighing you down] whichautomatically reduces your financial risk.Finally, you can easily reorient your clients with a [5-step] skincare routine,even when their skin condition changes [e.g. summer/wintertime, or tosmoothly transition into the natural aging process, etc.] with custom-fit cosmetics.With that, Alex Cosmetic's skincare goal is to always have a natural, healthy and individually beautiful complexion!